Morocco’s Userguest Secures $2.4 Million To Boost Hotel Direct Revenue

Userguest, a Morocco-based software firm focused on increasing hotels’ direct revenue, has raised €2.2 million (roughly $2.4 million) in venture funding. Al Mada Ventures led the round, which also included CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and Philippe Limes and Thane Kuhlman, two notable business angels.

This capital injection is earmarked to strengthen Userguest’s sales team, empowering the company to expand into key markets and position itself as a leading force in direct revenue optimisation for the hospitality industry. Co-founder Hicham Benyebdri emphasised that the funding underscores investors’ confidence in the startup’s mission to provide a seamless automated tool for conversion and revenue optimisation within hotels.

“Having solidified our market presence and earned the trust of leading hotel brands, we are now ready to elevate Userguest to new heights, enhancing hotel performance while enriching user experience, benefiting both hoteliers and travellers alike,” Benyebdri stated.

Founded in 2018 by Ahmed Chami, Assil Bernossi, and Hicham Benyebdri, Userguest offers an automated platform that helps hotels optimise their direct revenue through personalised messages and smart incentives for website visitors. The startup now operates in over 30 countries and has generated more than $100 million in direct revenue for hotels since 2019.

Co-founder and CTO Ahmed Chami added that alongside refining its existing platform, Userguest is also developing a new product aimed at filling a significant market gap.

“Our aim is to set new standards for innovation in the hotel tech space, providing tools that make it easier for hotels to generate revenue while offering better experiences for travellers,” Chami said.

The growth of Africa’s hospitality sector has been significant, with the industry projected to reach $731.4 billion by 2032. As the market evolves, the demand for technology that enhances customer experiences and operational efficiency is rising, positioning companies like Userguest to capitalise on the trend.