Netflix, the global streaming giant, has announced the discontinuation of its free plan for Kenyan users, effective November 1, 2023. This decision means that members in Kenya will no longer have access to its content without subscribing to one of the paid plans.
The cancellation of the free plan will be carried out automatically, requiring no additional action from users. Those who wish to continue enjoying Netflix’s extensive library of shows and movies will need to upgrade to one of the available paid subscription plans.
The company encourages users to make the transition by highlighting the affordability of their paid plans. Kenyan viewers can access the platform’s content for as little as KSh200 per month. This subscription provides users with several benefits, including access to a broader range of shows and movies, enhanced features, and the flexibility to watch on various devices such as smartphones, TVs, and laptops.
The free plan, which was initially introduced in December 2021, allowed Kenyan users to stream Netflix content without ads and without an upfront payment upon registration. It was a popular option for viewers seeking a taste of Netflix’s content before committing to a paid subscription.
In related news, the streaming service is reportedly planning to increase membership fees, beginning with customers in the United States and Canada. While specific details about the fee increases have not been disclosed, this move suggests that Netflix is looking to adjust its pricing strategy to meet its evolving business needs and continue delivering high-quality content to its global audience.
As the company makes these changes, it underscores the dynamic nature of the streaming industry and the company’s commitment to providing a variety of subscription options while adapting to market demands. The discontinuation of the free plan in Kenya and potential fee increases in other regions reflect Netflix’s ongoing efforts to sustain its position as a leading player in the competitive streaming market.