Carry1st, a leading African fintech and consumer payment provider, has announced a new strategic partnership with Audiomack, a popular music streaming platform, to extend its localised payment solutions into Africa’s booming music streaming sector. The collaboration is set to simplify and enhance payment processes for Audiomack subscribers, who will now have access to Carry1st’s extensive range of local payment options, including mobile money, digital wallets, and bank transfers.
This move represents a significant step for Carry1st, which is primarily known for its impact on Africa’s gaming industry. By combining its fintech expertise with Audiomack’s music streaming capabilities, the partnership promises to introduce reliable and rewarding payment solutions that will offer added value for each transaction.
As part of the Carry1st and Audiomack partnership launch, customers will receive a 10% discount on all subscription passes, which can be completed daily, weekly, or monthly. The service will be available in local currencies across 12 African countries, providing greater accessibility and a smoother user experience.
Audiomack fans will now be able to unlock premium features such as ad-free listening, exclusive downloads, and high-quality streaming for playlists and tracks from their favourite artists. By leveraging Carry1st’s infrastructure, Audiomack aims to bolster its artist-first approach, helping creators monetise their music and podcast content more effectively on the platform.
Known for its deep involvement in the African gaming industry, Carry1st’s reach spans key markets like Nigeria, South Africa, Kenya, Morocco, Ghana, and more. Earlier this year, the company made headlines by hosting the Carry1st Africa Cup, a major eSports event for Call of Duty: Mobile, solidifying its presence in the region’s competitive gaming scene.
Carry1st’s latest venture into music streaming comes on the heels of a $27 million Series B funding round in 2023, as well as a significant partnership with Sony in 2024, marking the entertainment giant’s first investment in Africa. With this new initiative, Carry1st aims to revolutionize not only gaming but also music streaming payments across Africa, tapping into the continent’s growing pool of 50 million music streamers.
This partnership with Audiomack positions both companies at the forefront of Africa’s digital entertainment and fintech landscape, potentially reshaping the way Africans interact with online music platforms.
