Mavin Records, one of Africa’s most influential music companies, is set to play a bigger role in Universal Music Group’s (UMG) expansion strategy. According to UMG CEO Sir Lucian Grainge’s recent New Year memo, Mavin will now oversee all of UMG’s business in Nigeria, solidifying the label’s influence in the region.
The move comes as UMG continues its strategic push into emerging markets, with Nigeria recognized as a key territory alongside China, India, Vietnam, Indonesia, and Thailand. Grainge highlighted Mavin’s importance in this expansion, stating: “And we grew our geographic footprint. One example: our partnering with and investing in Mavin Global, whose founders Don Jazzy and Tega Oghenejobo continue to lead that company as well as, going forward, all of UMG’s business in Nigeria.”
This shift follows UMG’s decision last year to account for its investment in Mavin as a business combination, meaning that Mavin’s financials—including assets, liabilities, revenues, and expenses—are now fully integrated into UMG’s reports.
The announcement also comes after Tega Oghenejobo stepped into his new role as President and COO of Mavin Records in October 2024, marking a significant leadership transition within the company.
With Mavin leading UMG’s Nigerian operations, the partnership signals a deepened commitment to Africa’s booming music industry. This move could also set the stage for increased investment, artist development, and global expansion opportunities for Nigerian talent under the UMG umbrella.
