Virgin Music Nigeria has announced a strategic partnership with Rain Labs, a Ghana-based boutique distribution and label services company, to provide enhanced support for African artists. The collaboration aims to bolster the region’s music ecosystem by offering digital distribution, marketing, creative production, and brand partnerships, ensuring African talent reaches a global audience.
Founded in 2020 in Accra, Rain Labs has been instrumental in elevating independent and emerging artists across Africa. With offices in Accra and London, the company specialises in digital distribution, PR, streaming strategy, and creative production. Its roster includes notable names such as Joey B, Cina Soul, Baaba J, MAUIMØON, Kofee Bean, Ess the Legend, and AD DJ, all of whom stand to benefit from Virgin Music’s extensive global network.
Virgin Music Group, an independent distribution powerhouse, has long been committed to empowering artists worldwide. Since launching its Nigerian arm in 2023, the company has expanded its influence in Africa, providing artists with global distribution, marketing expertise, and development opportunities. The partnership with Rain Labs further cements its commitment to African music, enabling access to over 128 digital streaming platforms, including Spotify, Apple Music, Boomplay, YouTube Music, and Audiomack.
Albert Donkor, co-founder and lead of Rain Labs, hailed the partnership as a pivotal moment for African music. “Virgin Music Group’s proven track record and global reach align perfectly with our mission. We believe this is the right time to elevate African talent to new heights,” he stated.
Olukorede ‘Kay’ Ikazoboh, Managing Director of Virgin Music Nigeria, echoed the sentiment, emphasizing Rain Labs’ deep understanding of Africa’s music landscape. “At Virgin Music Group, we are proud to collaborate with a company of this calibre. Together, we aim to harness Rain Labs’ full potential and continue to develop innovative pathways for African artists to shine globally.”
