Audiomack has teamed with MTV Base, one of the most popular youth entertainment networks on the continent, as part of its commitment to fostering the growth of music in Africa. This collaboration will improve listeners’ access to quality music material while raising awareness of African musicians all throughout the continent.
The strategic alliance has been created as an editorial partnership with the goal of integrating the curatorial voice and programming of MTV Base into the Audiomack platform throughout Africa. This significant alliance, which will first concentrate on the Nigerian Afrobeat movement, will deepen partnerships between all parties involved in the music ecosystem, including listeners and musicians.
In her remarks on this admirable collaboration, Charlotte Bwana, Director of Brands and Media Partnerships at Audiomack Africa, praised the undeniable growth of the African music industry in recent years and emphasized the importance of alliances like this in ensuring accessibility and variety in meeting music listeners’ expectations.
In recent years, the African music business has seen iconic and undeniable growth, and this has done much to refine consumers’ expectations regarding access to the best music entertainment.Charlotte Bwana, 2022 [Audiomack]
As the leading music streaming service on the African continent, we understand the importance of meeting our listeners’ needs, and we are always looking for new opportunities and strategic alliances to benefit the community.
“The collaboration with MTV Base, a renowned youth-driven African entertainment platform, will ensure that we satisfy our listeners’ demand for quality music entertainment, as MTV Base’s Music programs like Official Naija Top 10 (ONTT), amongst others will be available on Audiomack as playlists. These will also give artists the chance to be featured as playlist covers, and as a result, offer an increased opportunity in marketing efforts for African artists across both platforms which forms an integral part of our commitments”. She added.
Also speaking about the partnership, Busola Komolafe, Channel Manager at Paramount said, “We are excited about our partnership with Audiomack Africa as this will advance our mission of bringing premium music entertainment to our audience. We strongly believe that this strategic collaboration will not only allow our audience to listen to the best music wherever they are, whenever they want but will also give artists and other players within the music ecosystem a unique opportunity for their music to reach more youth across the African continent.”
With a presence in each of Africa’s 54 countries, Audiomack is committed to fostering the development of music on the continent through strategic alliances and financial investments in its people.