Warner Music And Audiomack Expand Licensing Deal To 17 New African Countries

Warner Music Group (WMG) and Audiomack have announced the expansion of their licensing agreement, bringing WMG’s extensive catalogue to listeners in 47 additional countries, including 17 new African markets. This move strengthens their existing partnership, which began in 2019 and marked Audiomack’s first major licensing deal.

The newly included African countries in this expansion are Uganda, Zimbabwe, Benin, the Democratic Republic of the Congo (DRC), the Republic of the Congo, Côte d’Ivoire, Cameroon, Algeria, Egypt, Gambia, Liberia, Morocco, Rwanda, Sierra Leone, Senegal, Togo, and Zambia. These regions join existing Audiomack markets such as Nigeria, Ghana, Kenya, Tanzania, and South Africa, where users already have access to WMG’s vast music library.

“At WMG, we value partnerships with innovative companies like Audiomack that share our vision for driving music discovery and amplifying emerging talent,” said Allan Coye, EVP, Global Head of Recorded Music Business Development at WMG. “This expanded agreement deepens our commitment to connecting artists with fans worldwide and making music accessible on a global scale. We look forward to continuing to build on this partnership and bring more music to audiences around the world.”

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David Ponte, Chief Marketing Officer at Audiomack, emphasised the platform’s evolution into a truly global streaming service. “In the last five years, we’ve established our office in Africa, executed campaigns across multiple continents, and showcased emerging talent from diverse genres. Our mission is to give users worldwide access to music shaping global culture. The Warner Music Group library, with its many talented artists, is naturally a crucial part of that vision.”

With this expansion, Audiomack continues its rapid growth across Africa, where it is ranked as the No. 1 music streaming app in eight countries and within the top four in several others. The platform’s ability to connect fans with artists, combined with WMG’s extensive catalogue, is expected to further enhance music accessibility and discovery on the continent.

Listeners in the newly added African countries can now enjoy a vast array of music from Warner Music Group’s roster, which includes renowned labels such as Atlantic Records, Warner Records, and Parlophone. The move is set to bolster the visibility of both international and local artists, fostering greater musical exchange between Africa and the global stage.