Gilmore and Giovanni [Credit: Supplied]
VELUM Studios proudly announces the launch of VELUM Creators Hub 2025, an innovative content creation studio built to empower Africa’s emerging talent. Founded by viral sensation Gilmore and music label executives Godfrey and Giovanni, VELUM Studios is designed to redefine the creative journey for digital creators, bridging the gap between local creativity and global recognition.
Africa’s creative and digital economy is growing rapidly. With over 570 million internet users across the continent and social media penetration increasing by the year, opportunities for content-led careers have never been greater. Yet, many talented individuals still lack the structure, resources, and access to scale their influence globally. VELUM Studios intends to change that.
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Gilmore, who rose to fame during the pandemic with over 100,000 YouTube subscribers and millions of views, created this initiative to support other digital creatives facing similar obstacles. “Our goal is simple,” Gilmore says, “to show creators you don’t need limitless resources to succeed. You need an idea, the courage to execute it, and the right support system. At VELUM Studios, we provide exactly that.”
Over the next year, the studio plans to sign and develop up to 100 emerging digital storytellers, drive hundreds of millions of views across digital platforms, and position its talent to access international grants and funding opportunities. To achieve these goals, VELUM Studios is building an in-house team of seasoned media professionals—including videographers, photographers, publicists, and marketing strategists—who will directly amplify the work of selected creators.
This marks a new and exciting era for African creatives. VELUM Creators Hub is the frst initiative of its kind on the continent—built to not only spotlight emerging talent but also structure their growth within the global digital economy.
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